Marketing Data Analyst

Welcome -  Where creativity and data meet to drive smarter marketing.
I’m Sellina Xie, a Marketing Data Analyst with a unique blend of creative and analytical expertise. With a B.A. in Media Arts (Minor in Business) and an M.S. in Business Analytics and Data Science, I bring a rare combination of storytelling, strategy, and technical skill to the table.
I help brands grow by using data to:

• Analyze and optimize marketing campaigns with Python, SQL, and Advanced Excel
• Build interactive dashboards in Tableau and Power BI to track performance and ROI
• Conduct A/B testing and market segmentation for targeted outreach
• Automate reporting workflows to boost efficiency and decision-making
• Extract insights from customer behavior, content engagement, and web traffic

My early career in photography and visual design sharpened my eye for compelling content, an asset I now combine with analytics to craft campaigns that not only look good but perform.
If you're looking to connect creative strategy with data-driven results, you're in the right place. Let’s turn your marketing data into insights that grow your brand.