AI Marketing Funnel Optimization Platform
A full-stack analytics application that transforms raw marketing data into actionable growth insights using AI.
Tech: Python • SQL • FastAPI • AI APIs • Data Visualization
Problem
Businesses collect marketing data from multiple sources but struggle to:
- Track funnel conversion
- Understand lead follow-up speed
- Measure campaign ROI
- Generate actionable optimization insights
As a result, marketing decisions are often intuition-driven rather than data-driven.
Solution
I built an AI-powered marketing analytics platform that:
- Ingests CRM and campaign data
- Cleans and standardizes datasets
- Computes key marketing KPIs
- Visualizes funnel performance
- Generates AI-powered optimization recommendations
The system transforms raw marketing data into clear, actionable growth strategies.
Key Features
1️⃣ Data Ingestion
- Upload CRM or campaign CSV data
- Automatic schema normalization
2️⃣ Marketing Funnel Analysis
- Lead → Contacted → Converted funnel
- Conversion rate tracking
- Lead aging analysis
3️⃣ Campaign ROI Analysis
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Channel performance comparison
4️⃣ AI-Generated Insights
- Detects funnel bottlenecks
- Suggests marketing experiments
- Generates optimization recommendations
5️⃣ Automated Marketing Audit
- Export PDF report
- Actionable growth plan
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